// HK
Brand Identity · 2026
// HAUS KAYU
"Crafted from the Earth, Made for the Home."
Origin
Indonesia
Domain
hauskayu.com
Markets
US · EU · Indonesia
Category
Artisan Home & Lifestyle
hauskayu.com
01 — Overview
Indonesian
Craft.
Global
Home.
Haus Kayu is an Indonesian artisan brand that bridges centuries-old craft traditions with modern living. From woodcarvers in Jepara to weavers in Cirebon — every product carries the name of the person who made it, and the story of where it came from.
6+
Product categories
3
Markets — ID · US · EU
"Not just objects — things made by people with names, for homes with stories."
// HAUS KAYU
//
02 — The Mark
The double slash // is borrowed from code — it marks a comment, a note left by the author. Repurposed as a brand mark, it becomes a signature: not just a name, but an annotation. Every product Haus Kayu makes carries this mark — a declaration of authorship, origin, and intent.

Typeface: Josefin Sans Light 300 · All caps · Tracking +16
// HAUS KAYU
White on Black
// HAUS KAYU
White on Forest Green
// HAUS KAYU
Black on Warm Sand
Shorthand
//HK
//HK
Black
//HK
Forest Green
//HK
Warm Sand
//HK
Teak Wood
//HK
Brass
03 — Color
Drawn from the earth: tropical foliage, warm teak, and sun-bleached linen.
Deep Forest Green
#3B5240
Primary · Hero backgrounds
Warm Sand
#DDD0BC
Primary · Product bg
Teak Wood
#8B5E3C
Primary · Accent warm
Pure Black
#0A0A0A
Primary · Dividers
Clean White
#FFFFFF
Primary · Type on dark
Moss Green
#4A6741
Linen
#F0E8DC
Brass Gold
#B8965A
Woven Tan
#C4A882
Dried Lavender
#9B8FA8
Crafted from the Earth
Forest + White
Hero images, IG feed, campaigns
Made for the Home.
Sand + Black + Teak
Product pages, email, blog
Brass Collection
Black + Brass
Premium / kuningan moments
04 — Typography
Header · Mark · Nav
Josefin Sans
Bold 700 · Regular 400 · Light 300
HAUS KAYU
// CRAFTED BY HAND
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Body · Captions · UI
Lato
Regular 400 · Light 300 · Bold 700
Made by craftspeople
who've worked wood
their whole lives.
abcdefghijklmnopqrstuvwxyz
0123456789 — warm, humanist
Accent · Pull Quotes
Cormorant Garamond
Light Italic 300i · Use sparingly
"Dari Tangan ke
Ruang Hidupmu."
For taglines, pull quotes,
and poetic moments only.
Display / Hero
HAUS KAYU
H1
Indonesian Craft, Global Home.
H2
Meet the Craftspeople
H3 / Label
Woodcraft Collection
Pull Quote
"Crafted from the Earth, Made for the Home."
Body
Haus Kayu works with artisans across Indonesia to bring centuries-old traditions into modern homes around the world.
Caption
Wulung Cutting Board · Central Java Teak · Food-safe mineral oil
In Use — Product Page
Wulung
Cutting Board
"Every grain tells a different story."
Shaped from Central Javanese teak by craftspeople who've worked wood their whole lives, the Wulung Cutting Board carries the grain of a living tree and the mark of a steady hand.
Type Combination
Josefin Bold
Headlines, product names
Cormorant
Taglines, poetic accents
Lato Regular
Body text, captions, UI
05 — Brand Voice
Voice
& Tone
Haus Kayu speaks like a knowledgeable friend — warm, unhurried, and genuinely proud of where things come from. Not corporate, not hype. Every word should feel like it was written by someone who actually touched the product.
🌿
Warm
Talks like a trusted friend, not a brand manager
🪵
Authentic
Honest about origin, craft, and process
🧠
Informed
Deep knowledge of material and culture
🕊️
Calm
No hype. No clickbait. Unhurried and confident.
🇮🇩
Proud
Indonesian without being loud about it
This is Haus Kayu
"Cut, slice, and gather — this is where your kitchen begins. Shaped from Central Javanese teak by craftspeople who've worked wood their whole lives, our Wulung Cutting Board carries the grain of a living tree and the mark of a steady hand. It gets better with every use."
Warm, specific, storytelling-first. The craft is the hero.
Not this
"This cutting board is made from high-quality teak wood. It is durable and food-safe. It comes in various sizes."
Generic, lifeless, could be anyone. No story, no soul.
✓  Use these words
craftcraftspeople artisanhandmade hand-carvedhand-woven naturalorigin workshopintentional provenanceteak rattanacacia brasspengrajin buatan tanganwarisan
✕  Avoid these words
cheap factory-made exotic tribal mass-produced luxury best in the world affordable terbaik di dunia
06 — Taglines
// Crafted from the Earth,
Made for the Home.
"Dari Tangan ke Ruang Hidupmu."
International · English
// Crafted from the Earth,
Made for the Home.
Indonesia · Bahasa
Dari Tangan ke Ruang Hidupmu.
Short / Social
Handmade in Indonesia.
Made by people with names.
07 — Visual Direction
Photography &
Visual Language
Tropical-Scandinavian. Warm but not cluttered. Natural but curated. Think: a well-loved home in Bali, designed by someone who also has a Stockholm apartment.
✓   Do's

Natural side-light — golden hour feel, never harsh studio flash

Warm, earthy backgrounds — sand, linen, aged wood, stone surfaces

Nature props — dried lavender, monstera, edelweiss, rough pottery

Generous negative space — let the product breathe in the frame

Hands in frame — craftsperson making it, or someone using it

Warm color grade — slightly desaturated, golden highlights

✕   Don'ts

White seamless studio background — too sterile, loses warmth

Cold blue color grading or filters that strip warmth

Cluttered props that compete with the product

Overexposed, blown-out highlights — we want texture visible

Text-heavy visuals — let the image lead the story

Mixing more than 3 type styles in one composition

Mood
Words
Warm
Hangat
Honest
Jujur
Lived-in
Bernyawa
Natural
Alami
Curated
Dipilih
08 — Applications
Brand in Use
Social Media
Instagram
Warm, visual-first captions. Hook in the first line. Storytelling over selling. Link always to Linktree in bio.
@hauskayu  ·  @hauskayu.id
E-Commerce
Etsy
Keyword-rich titles, all 13 tags used, 10 photos per listing. Gift angle on every product. Free US shipping where possible.
etsy.com/shop/HausKayu
Discovery
Pinterest
5–7 pins/day via Tailwind. Product Rich Pins enabled. 2:3 ratio. Keywords in all titles and descriptions for long-term traffic.
pinterest.com/hauskayu
B2B & Pro Market
Houzz
ShopHouzz.com listing for interior designers and homeowners. Professional profile with project portfolio and direct inquiry.
ShopHouzz · HausKayu
Business Network
LinkedIn
Brand story, export journey, artisan empowerment. Thought leadership for B2B and wholesale discovery from global buyers.
linkedin.com/company/hauskayu
09 — Contact
Official Channels
Email
hi@hauskayu.com
WhatsApp
+62 851-1166-3330
Linktree
linktr.ee/hauskayu
Websites
hauskayu.com
hauskayu.id
Brand Guidelines · v1.1 · June 2026 · hauskayu.com